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Last synced: today, 8:42 AM · Meta Ads · $44.20 today
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Blended ROAS
3.24×
+0.31× vs last week
Cost per Purchase
$22.40
−$3.10 vs last week
Click-Through Rate
2.18%
−0.12% vs last week
Avg Frequency
2.8×
1 campaign at 3.7× — flagged
Daily Ad Spend
$1,248 over last 14 days
ROAS Trend
Up from 2.8× to 3.4×
Active Campaigns
| Campaign | Status | Spend/Day | ROAS | CPA | CTR | Frequency |
|---|---|---|---|---|---|---|
|
Moisturizer — Lookalike 1%
Lookalike · Conversion
|
Healthy | $18.40 | 3.8× | $18.20 | 2.4% | 2.1× |
|
Anti-Aging Serum — Interest
Interest · Conversion
|
Underperforming | $12.00 | 1.2× | $64.10 | 0.7% | 2.4× |
|
SPF Day Cream — Retargeting
Custom Audience · Conversion
|
Top Performer | $7.80 | 5.1× | $11.80 | 3.1% | 1.8× |
|
Vitamin C Serum — Broad
Broad · Awareness/Conversion
|
Creative Fatigue | $6.00 | 2.1× | $31.40 | 1.4% | 3.7× |
Today's Recommendations
Pause Ad Set
Pause "Anti-Aging Serum — Interest" immediately
This ad set is running at 1.2× ROAS — well below your break-even threshold of 2.0×. You're spending $12/day to generate $14.40 in revenue while paying $64 per purchase. The click-through rate (0.7%) is less than a third of your account average, indicating a fundamental audience/creative mismatch. Pausing this frees $12/day to redirect to better-performing campaigns.
+$8.40/day saved
ROAS 1.2× → paused
Shift Budget
Move $10/day from Interest to Lookalike 1% audience
Your Lookalike 1% campaign (Moisturizer) is running at 3.8× ROAS with room to scale — it's not frequency-capped (2.1×) and CTR is healthy at 2.4%. Adding $10/day from the underperforming Interest campaign is projected to increase total account ROAS by 0.3× and reduce blended CPA by ~$4.
+$5.80/day revenue
ROAS 3.8× → ~4.1×
Refresh Creative
Refresh ad creative on "Vitamin C Serum — Broad"
This campaign's frequency has climbed to 3.7× — your audience has seen this ad nearly 4 times each on average. CTR has dropped 0.4 percentage points over 7 days, a classic creative fatigue pattern. Introducing a new creative variant (different hook, same product) typically recovers CTR within 48 hours. Current ROAS of 2.1× will likely drop below break-even within 5–7 days if left unchanged.
Prevents ROAS decline
Frequency 3.7× — flagged
Scale Budget
Scale "SPF Day Cream — Retargeting" by +20% ($1.56/day)
At 5.1× ROAS and a CPA of $11.80, this is your strongest performing campaign. Frequency is low (1.8×) and CTR is your highest at 3.1%, indicating the audience isn't saturated. A 20% budget increase ($7.80 → $9.36/day) is projected to maintain performance while adding ~$8 in daily revenue. Retargeting audiences scale more predictably than cold traffic.
+$8.00/day revenue
ROAS 5.1× maintained
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